Written by Lucy LaForge and co-writer/producer Cliff Magreta, BTIWB is an empowering dance pop celebration about regaining self-confidence after a break-up. The sound resembles a blend of Sam Smith, Ariana Grande and Dua Lipa. Catchy electric guitar licks, dance synth and bass are featured along with Lucy’s classic melodic style.
Here's what Lucy has to say about the song:
“Like a lot of people, I started going to the gym more after a rough breakup. It helped me feel stronger and it helped me gain my confidence back. While I was on tour in the Philippines in January 2020, I was introduced to Muay Thai. The endorphins keep me positive and I don’t have time to “overthink” anything during training.
Of course, I still had days where I didn’t want to leave my bed and just ate junk food. But it’s all part of the healing, right? With this video, I wanted to show how we continue to fight with our partners (and really, ourselves) after things end. And we can’t fight them out of our thoughts until we feel independent and whole again. We have to make peace with it on our own."
Lucy & La Mer is an indie pop artist from Los Angeles, California.
Known for the positive messages in her songs, as well as her social justice activism, Lucy’s repertoire has been featured by Billboard, LA Times, HuffPost, EARMILK, Pride and many more publications.
In 2020, Lucy’s fans came together after the initial Stay-At-Home covid order to create a fanmade music video for her song, “Together”. This month, Lucy was chosen to feature the new Billie Eilish Ukulele by Fender. The singer has also collaborated with major brands like IKEA, HP, Guitar Center, and Kala Ukuleles. Her song "Got That Thing" appeared in a Disney Resort ad, as well as in an international Dove campaign. Her music videos often feature young lgbt+ influencers.